ISPs Selling Your Information Again
Wonder which one, the CIA or NSA, provided the “seed money” for this venture?
According to the company’s CEO, “We only look at consumer sites - not ones that are sensitive. So if you go to a sex site, we don’t track that. If you look up something for HIV positive, we don’t look at that. But if you are planning travel to the South of France or are researching a Lexus SUV, we do track that.” Uh, yeah . . . right.
In the past, when ISPs have attempted to make money off their users’ clickstream data, they have met with fierce objections. Now, a new company, NebuAd, is asking ISPs to provide not only clickstream data, but also your personal information such as physical location — and they then want to use this data to target ads to you.
This technology, known as deep packet inspection, allows NebuAd to not only see what web sites people visit but also what queries those users enter into search engines, and which web sites they go to from those searches.
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